Research
Alliance for the Great Lakes Research project
The Alliance for the Great Lakes was looking at how to get more involvement in the Rochester New York and Northern Indiana region. We created a survey and sent it out to the local communities along the Great Lake, completed interviews and dived into secondary research. Lack of awareness and a sense of futility where amongst the biggest findings amongst community members.
Sally Beauty Ion Campaign
Sally Beauty’s in-house brand ION was looking for innovative ways to become a part of the hair trend. My team and I utilized research to understand the hair care consumer and analyzed trends to create the winning All My Ion campaign.
Pleasant House Pitch
Pleasant House Pub found themselves questioning how to connect more with consumers after the pandemic had lifted. My team went undercover to experience different aspects of the Pleasant House experience and applied our findings with secondary research to create a communications strategy that the owners could easily implement.